Ideas For Small Businesses in the Coronavirus (COVID-19) pandemic going on for the past months has undoubtedly impacted our finance in many ways that can be detrimental. This may then encourage us to find new sources of income to maintain our financial state – one of the most potent works to do is to build and develop small businesses.
Although starting a small business is not an easy option, there happen to be more diverse choices and opportunities in this work. Growing small companies will also push you to channel your innovation, creativity, and other disciplines while also generating additional income for your daily activities.
WHAT YOU NEED TO CONSIDER
To begin with, bear in mind that growing a small business during this pandemic will require you to consider at least these three things:
- What people need: consider the essential stuff that people will be willing to purchase from you!
- Who is buying: be more specific with your target market and ensure your business is tailored towards these particular groups of people.
- What you want to offer: decide on whether you want to produce or resell goods, or provide services.
If you are sure already with what business you want to start on, it is then time to get to know these small business tips below – Coronavirus (COVID-19) edition!
5 TIPS FOR YOUR SMALL BUSINESSES IN CORONAVIRUS PANDEMIC PERIOD
Here are five tips to grow your small business:
MANAGE YOUR ONLINE PLATFORM WELL
There is nothing more important than online platforms when it comes to Coronavirus (COVID-19) businesses!
This pandemic has made us count on online facilities even more. Ensuring that your small business is highly maximized in these online platforms is a must. This does not only include selling things and services online, but also improving the appearance and techniques in your digital spaces like social media.
Make your images and other multimedia content as engaging as possible! Please keep it simple yet unique, with consistent themes which suit particular platforms. Hiring professionals for this can be an option, but a bulk of information on tips to generate interesting digital marketing content will always be available on the Internet!
TRY SETTING UP YOUR OWN DELIVERY SERVICE
Although existing services like Go-Send is always available, you may also consider setting up your delivery service for your small businesses!
When arranged well, your delivery service will most likely cost less than you count on others’ services – your customers then will only need to pay less amount of money for the delivery. It will also be more flexible for you and your customers.
However, keep in mind that you may need to hire a driver and have transportation. Make sure you have enough resources for this or otherwise, it can strike you back like a boomerang.
SEEK FOR AS MANY TESTIMONIES AS POSSIBLE
Gain trust as much as you can! Business competition in the online platforms has been increasing significantly from time to time, making it especially essential for you to to generate trust from your customers from time to time.
Word of mouth has its power. People tend to believe in what the majority – of their friends and relatives – is saying. You can gain their trust by seeking testimonies from your existing customers where possible and post them online.
When you have more chances or resources for this aspect, asking for testimonies from expert reviewers or social media influencers will ace your business phase. They are being heard by so many audiences out there – although some may require payment for endorsement, this is most likely worth the price.
STEP INTO THE WELL-KNOWN, EXISTING MARKETPLACES
If your business is selling things or services that can be sold in the existing marketplaces, why not give it a try!
Marketplaces across Indonesia like Shopee and Tokopedia are obtaining more engagement from time to time. Many people do look for their desired items in these marketplaces quite frequently, especially when online shopping has become a preferred way to spend money during this pandemic.
Uploading your goods to these marketplaces are entirely easy. You’ll have to insert some essential data that they need, upload your products and services suitably, and your business will pop up in the customers’ search page in those marketplaces.
CONSISTENCY AND CREATIVITY ARE NEEDED!
This may sound vague and mainstream, but with outstanding consistency and creativity, you will bring your small business up the ladder!
Your items or services may be very ubiquitous in the online platforms, especially when this pandemic period has forced more people also to develop their businesses. Putting in more effort for consistency and creativity will surely make your business stand out amongst the others.
While consistency will mainly touch on your frequency in uploading content and selling items, creativity can be achieved in various aspects. Develop new variations to your items, introduce customers to create online shopping experiences, or even basically improving the creativity of your social media appearances. If you offer after-hours services, eg for plumbing emergencies or IT support, include a call-out number on your homepage.